More and more young Australians are moving away from drinking and making the most of the morning, with morning raves popping up in London and NYC.

So we seized the moment to wake them up to Nespresso iced coffee. Happy Hour became Australia’s first morning coffee rave, featuring DJ sets by Cosmo’s Midnight and Winston Surfshirt.

Brought to life through influencers, a media launch, owned and paid content, and expert research, the event drew queues around the block, had Gen Z sipping iced coffee, and created a cultural moment that had people talking long after the music stopped.