Coffee culture is booming on TikTok, and we saw an opportunity for Nespresso to show that cafe quality coffee doesn’t need a café.

We worked with four creators across sport, health, baking and fashion, each using a Nespresso coffee profile to unlock their own coffee creativity at home, from functional morning drinks to indulgent treats.

As Art Director and Designer, I led storyboarding and shaped the look and feel of each shoot, from styling to costumes, making sure every creator’s world felt distinct while staying true to the Nespresso brand.